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The Beginning I first read about eSalon in a magazine.  Allure I think it was. I came across an advertisement for a company that delivers home color with salon results.  And I mean, literally delivers it, like on the doorstep of your house!   It caught my eye.  What an interesting concept, I thought.  Up until that point, I had been frequenting the salon mostly for a single-color process to cover grays as they grew in.  But I started to notice that my salon color would wash out pretty quickly.